Copywriting
Text is the iron fist or Achilles heel of any communication effort so compelling copy is essential. Whether you need to describe a product, a service, or increase brand awareness, I will help you to articulate your message. I will develop content that drives traffic to your site and converts visitors to buyers. I will also simplify complex ideas for the general population.
Below you will find links to my copywriting portfolio. Some pieces are not accessible online, but are available upon request.
ROI DNA helps companies build their brand from the inside out. They focus on clients in the fields of technology and ecommerce, and provide a suite of services that include design, engineering, SEO, SEM, analytics, social media, branding, and affiliate and email marketing. For ROI DNA, I have written copy for sales sheets, blogs, email marketing campaigns, websites, banner ads, landing pages and I have performed social media community management. I have also developed online ad campaigns from conception to execution. While my contract prohibits me from displaying this part of my portfolio online, samples are available upon request. Below is a link the ROI DNA company brochure for which I developed copy.
Living Social is a social buying company that offers daily deals based on your city. I have written “daily deal” copy that describes the experience they’re selling and entices the consumer to buy it.
Vistage is an international business group that connects executives around the globe.
The Gift of Vistage, an Interview with Member Randy Hinden
Interview with Vistage Member Stephen Siller
Interview with Brian Cescolini, Winner of the 2010 Vistage Leadership Award
Article on Cloud Computing
Interview with Elizabeth Waltman, Winner of the 2010 Vistage Award for Courage
Interview with Kris Carter, First Woman Executive at Kawasaki
Press Release on Arizona Regional Networking Event
Zaggle
A technology company who has developed an iPhone Application that helps users discover new music and allows them to text music files to anyone in their contact list.
Marketing Letter to Solicit Songs from New Artists
Active.com
Injury-Free Endurance Training (Active.com website)
Foot Strengthening Exercises (Women’s Newsletter)
Running Safety Tips (Active.com website)
Nutrition for Hot Weather Workouts (Active.com Nutrition Newsletter)
Law Offices of Kenneth A. Wilhelm Website
Web copy written for a personal injury attorney.
Darvon/Darvocet Recall Website
Web copy written for a class action suit against the makers of Darvon and Darvocet.
Sandra Timmons for School Board
Web copy written for a local school board candidate.
Gloss Salon Boutique
Web copy written for a hair salon.

